My Take on the Fashion Industry: Being A Part of the Sustainable Fashion Initiative

 

Hi everyone,

As you may know, one of my jobs is being the lead blogger and freelance photographer for a Seattle based fashion company, Fashion for Conservation. I’m sharing my thoughts on the fashion industry, because I’ve been working in it for about a year now.

I’ve always loved having my own personal style, however, I was skeptical of getting involved in an industry that is driven by mass consumerism.

I love certain aspects of fashion, but I haven’t been fully on board until I was introduced to the idea of sustainable fashion. Why are we not focusing on driving a massive industry towards sustainable practices? Why can’t our clothes be the best of both worlds; sustainable and fashionable?

Fashion for Conservation aims to combine conservation and fashion, best of both coexisting worlds. That’s what drew me in.

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Photography: Kelly Zwicker
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Photography: Kelly Zwicker
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Photography: Kelly Zwicker

The tough thing is, it is completely possible, it’s just a matter of creating a shift in thinking from big brands and the audience that keep those brands afloat and relevant. People love their stuff, their clothes, their possessions. They love the fabrics that made it all happen, the precious fibers that hold their statement pieces together.

But there’s a bigger picture here. As the earth warms and animals are in a panic trying to  migrate from their beloved habitats, are we still going to care more about how exactly our clothes are made? If we have to switch to sustainably made clothes and accessories, is this going to drastically change our lives? No. But it could for the creatures we should be aiming to protect.

In 2017, I attended London Fashion Week with Fashion for Conservation, viewing designers’ work from all over the world. Yet as I attended the shows, I started to observe the people attending, as opposed to the designs. Why? I started to ask myself if they were there for the art and fashion design, or for the entitlement.

Why can’t beautiful designs be both sustainable and a representation of art and talent?

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Photography: Kelly Zwicker
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Photography: Kelly Zwicker

I have an entirely new view of fashion from working with Fashion for Conservation. There are multiple aspects of the industry I don’t care for, but collaborating with sustainable brands and designers, or featuring animal rights activists and wildlife photographers, is what makes it worth it for me. I feel like I’m playing a part in this bigger initiative, to make fashion and conservation work together for a brighter future.

As a blogger, I aim to work with sustainable brands, or cruelty-free makeup and skincare lines. It feels better ethically to be using products that don’t support animal testing, because I love animals. I refuse to wear them and I don’t believe in fashion sacrificing them for a trend.

I see zoos differently, and tourism. I now know what elephants, the majestic and beautiful creatures that they are, have to endure in order for a tourist to ride them. I know the history of what circuses did to their animals to get them to jump through rings of fire or behave absurdly for human amusement. I’m not trying to impose guilt with these words, I’m trying to share the progress we’ve already made and how much farther we still have to go.

In reality, we could learn from Animals. Fashion for Conservation’s Elephantasia campaign celebrated the elephant. How could they not be a priority?

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Photography: Chantelle Melzer
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Photography: Chantelle Melzer

I love personal style, finding new skincare products that work for me, and products here and there that compliment my everyday life. But they don’t have to come with the expense of an animal’s life. Animals aren’t here for our amusement or utility. We can all aim higher with our contribution to conservation efforts, and as long as I hold this position within Fashion for Conservation, I will keep doing so and inspire other individuals to do the same.

I consider this piece from a reporter’s perspective, given my realization London. I’m also thinking of starting a series of ethical and sustainable fashion trends. Thoughts?

How are you being sustainably fashionable? Let me know in the comments. xx

Happy Wednesday!

-Kelly

 

 

 

Sustainable Clothing Love: PrAna

Hi everyone,

I hope you all have had a great week so far, and haven’t experienced the dreaded cold going around as we dive into November. A disclaimer: I have a box of tissues to my right at this very moment…. more computer time is a plus I suppose?

On a much better note, let’s talk about the clothing brand PrAna. I am very excited to note that I am now one of their influencers. I am so happy to promote a brand I believe in.

The makers of PrAna themselves are what they refer to as doers – they are yoga practicers, climbers, travelers etc. They embody what they sell. And they sell well-made, sustainable clothing. Scroll down to see the pieces I’ve purchased from PrAna, worn by yours truly, and every shot is Fall themed. I’m obsessed with the colors of Fall leaves, clearly.

PrAna is a company that loves to partner with local and international communities. They believe in serving the community and giving back, as opposed to just contributing to mass consumerism, and I respect that.

I think eco-fashion is moving in a positive direction in the fashion industry. People are recognizing that sustainable clothes are just as beautifully made and obtain great quality, without the harmful effects to the environment.

My first set of purchased items from PrAna:

The Clover Capri in Charcoal:

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These are so comfortable and honestly feel like you’re wearing air. The one thing I would say is that they are definitely more for pilates and yoga activities, as opposed to heavy weight sessions. I prefer more of a compression waistband for weights, but I absolutely love these for cardio sessions or mat work. The detail on the back is also really unique.

The Lyneah Bralette : (currently sold out in the Bayou Blue)

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This bra top is super flattering, and I bought it due to the length. I like bra tops that are longer because you can wear them by themselves or with another a layer over them. It’s not against the law to walk around in a sports bra, but it’s not something I care to do regardless. If you’re doing hot yoga, for instance, this top would be amazing for that. The back details with the criss-cross straps and flattering cut is so cute. I’ve paired it with the clover crop above.

The Remy Legging in Dark Plum:

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Because Fall is my favorite season, I’ve been mixing and matching with colors like mustard yellow, purple, and orange. I paired the Remy Legging with a cropped sweater from Nordstrom Rack (because discounts are everything) and my new Timberlands. These leggings are great if you want more coverage than a legging look, or in other words, if you want to cheat and wear yoga that looks more dressed up with an attached skirt. I plan on getting the black pair as well so I can wear them to work. Zero shame.

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Above is how the Remy Legging looks from the side. They’re really versatile and come in great colors, depending on if you want to go neutral or not. Given that skirts never seem fit me right, I was sold right when I tried these on!

I am very happy to have a long term collaboration with PrAna. I will always be one to opt for the companies that have gone green and make conscious efforts to lead the sustainable clothing movement.

For any of you reading that have questions or have purchased PrAna items, I’d love to hear your thoughts on this topic! Stay healthy and GO GREEN. ❤

xx

-Kelly