My Take on the Fashion Industry: Being A Part of the Sustainable Fashion Initiative

 

Hi everyone,

As you may know, one of my jobs is being the lead blogger and freelance photographer for a Seattle based fashion company, Fashion for Conservation. I’m sharing my thoughts on the fashion industry, because I’ve been working in it for about a year now.

I’ve always loved having my own personal style, however, I was skeptical of getting involved in an industry that is driven by mass consumerism.

I love certain aspects of fashion, but I haven’t been fully on board until I was introduced to the idea of sustainable fashion. Why are we not focusing on driving a massive industry towards sustainable practices? Why can’t our clothes be the best of both worlds; sustainable and fashionable?

Fashion for Conservation aims to combine conservation and fashion, best of both coexisting worlds. That’s what drew me in.

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Photography: Kelly Zwicker
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Photography: Kelly Zwicker
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Photography: Kelly Zwicker

The tough thing is, it is completely possible, it’s just a matter of creating a shift in thinking from big brands and the audience that keep those brands afloat and relevant. People love their stuff, their clothes, their possessions. They love the fabrics that made it all happen, the precious fibers that hold their statement pieces together.

But there’s a bigger picture here. As the earth warms and animals are in a panic trying to  migrate from their beloved habitats, are we still going to care more about how exactly our clothes are made? If we have to switch to sustainably made clothes and accessories, is this going to drastically change our lives? No. But it could for the creatures we should be aiming to protect.

In 2017, I attended London Fashion Week with Fashion for Conservation, viewing designers’ work from all over the world. Yet as I attended the shows, I started to observe the people attending, as opposed to the designs. Why? I started to ask myself if they were there for the art and fashion design, or for the entitlement.

Why can’t beautiful designs be both sustainable and a representation of art and talent?

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Photography: Kelly Zwicker
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Photography: Kelly Zwicker

I have an entirely new view of fashion from working with Fashion for Conservation. There are multiple aspects of the industry I don’t care for, but collaborating with sustainable brands and designers, or featuring animal rights activists and wildlife photographers, is what makes it worth it for me. I feel like I’m playing a part in this bigger initiative, to make fashion and conservation work together for a brighter future.

As a blogger, I aim to work with sustainable brands, or cruelty-free makeup and skincare lines. It feels better ethically to be using products that don’t support animal testing, because I love animals. I refuse to wear them and I don’t believe in fashion sacrificing them for a trend.

I see zoos differently, and tourism. I now know what elephants, the majestic and beautiful creatures that they are, have to endure in order for a tourist to ride them. I know the history of what circuses did to their animals to get them to jump through rings of fire or behave absurdly for human amusement. I’m not trying to impose guilt with these words, I’m trying to share the progress we’ve already made and how much farther we still have to go.

In reality, we could learn from Animals. Fashion for Conservation’s Elephantasia campaign celebrated the elephant. How could they not be a priority?

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Photography: Chantelle Melzer
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Photography: Chantelle Melzer

I love personal style, finding new skincare products that work for me, and products here and there that compliment my everyday life. But they don’t have to come with the expense of an animal’s life. Animals aren’t here for our amusement or utility. We can all aim higher with our contribution to conservation efforts, and as long as I hold this position within Fashion for Conservation, I will keep doing so and inspire other individuals to do the same.

I consider this piece from a reporter’s perspective, given my realization London. I’m also thinking of starting a series of ethical and sustainable fashion trends. Thoughts?

How are you being sustainably fashionable? Let me know in the comments. xx

Happy Wednesday!

-Kelly

 

 

 

Introducing Hoja Nueva: A Peruvian Based Nonprofit

Happy Sunday Babes,

Cocktails for Conservation, and event held by Fashion for Conservation (FFC), was on the 28th and had a great turn out! I wanted to introduce the non-profit benefitted at the event, Hoja Nueva, which is based out of the remote Piedras region of Madre De Dios, Peru. Samantha Zwicker, the executive director of Hoja Nueva, spoke at the event as well. Samantha also happens to be my sister, and I’m planning to visit her eco-lodge at some point this year to possibly do a health project.

Pictured: Hoja Nueva Executive Director Samantha Zwicker 
Pictured: Hoja Nueva Executive Director Samantha Zwicker
Pictured: Samantha Zwicker in the Peruvian Amazon 
Pictured: Samantha Zwicker in the Peruvian Amazon

Samantha is a PhD student and current global health scholar most days, and other days she is trekking through the Peruvian Amazon camera trapping  jaguars, treating dogs, or working in the sustainable development of remote, impoverished communities. Her work with Hoja Nueva is very diverse and covers a wide range of health and environmental topics. When Samantha is home you can find her off exploring with her dog Copper in the Pacific Northwest, or spending time with her family.

“My love for animals and nature is what guides me,” says Samantha, “and continuing to provide a voice for the people and animals that go unheard.” Samantha aim to be a sort of global leader, inspiring others to make a difference and help much needed communities around the world. This drive to help created the idea of Hoja Nueva, a U.S 501 (c)(3) nonprofit organization.

Samantha began working in the lower Peruvian Amazon almost five years ago, drawn to the frontier forests within the controversial region of Madre De Dios, known globally for illegal mining and logging operations. The interoceanic highway was the last straw – a vast expanse of concrete stretching from the ports of Peru to the ports of Brazil brought an influx of people to corners of the Amazon that have never been reached before. Like other areas of the world opened up by roads, the interoceanic highway led to the creation of thousands of more roads for logging, agriculture, and settlement. For migrants in search of free land and a better future for their children, the unprotected forests of Las Piedras, albeit viewed as untamed jungle, were a blessing. The deforestation and habitat destruction incurred over the past six years however, has been detrimental for the future survival of wildlife and rainforest.

“We started Hoja Nueva as a grassroots organization,” Samantha says, “to raise standards of living in impoverished communities while maintaining healthy rainforest habitat.” Samantha and the Hoja Nueva team aim to effects change at a local scale, for the lives of people in both migrant and native communities. What is so commonly misunderstood is that these people are vital to rainforest conservation, therefore they must be constantly prioritized in research and conservation projects.

Sustainability projects have become very important to Hoja Nueva’s recent initiatives, or in other words, guiding Peruvian communities to thrive and develop in a sustainable way. Some of these projects include native communities gaining legal rights to their lands, and creating microfinance programs and alternative income opportunities.

Developing waste management and water quality projects, linking sustainable cocoa producers with buyers in the U.S., and bringing students and experts from around the world to educate support in the ways that they can, are very clear goals for Hoja Nueva. To reach their conservation and research goals, Hoja Nueva raised $60,000 in 2015 and 2016 to build a research station and eco-lodge, as well as buy 150-acre plot of land within one of the largest destructive agricultural communities in the Piedras region.

Pictured: The eco-lodge built for Hoja Nueva's research 
Pictured: The eco-lodge built for Hoja Nueva’s research
Pictured: The Hoja Nueva team camera trapping in the Amazon
Pictured: The Hoja Nueva team camera trapping in the amazon
Pictured: Samantha Zwicker with a child from Lucerna's community 
Pictured: Samantha Zwicker with a child from the Lucerna Community

Although Hoja Nueva has made great leaps since its founding, Samantha recognizes that are always limitations and obstacles when working in a nonprofit. “We find ourselves consistently faced with issues – big and small – that we want to confront and work on but we do not have the funds,” she claims, “One of the most difficult parts about running a nonprofit that is needs-based is not always being able to help.”

Hoja Nueva goes through periods of getting significant donations and funds to aid projects, and then there are also equal periods of time when Hoja Nueva struggles to make ends meet. It takes a lot of well though out distribution of funds and saving to keep the projects going, as Samantha has already experienced in her dedication to Hoja Nueva so far. “It is not always easy, but in the end it is always worth it,” she says.

Pictured: Hoja Nueva's official logo 
Hoja Nueva’s official logo
Pictured: Samantha Zwicker and Ronee Collins with members of the Lucerna community
Samantha Zwicker and Ronee Collins with members of the Lucerna community and volunteers

Local events, such as Cocktails for Conservation, spread awareness in a very effective way, through networking and creative stimulus of additions such as eco-fashion.

This brings in Hoja Nueva’s partnership with Fashion For Conservation (FFC), one Samantha is very proud to continue. Hosting events with FFC spreads awareness of Hoja Nueva’s efforts to a consumer crowd, which is crucial and hard to reach solely with Hoja Nueva’s media efforts. “The fashion industry is the third most destructive on Earth, ” Samantha claims, “especially as it relates to dies, cotton, and an uncanny amount of waste.”

The truth of the matter is, millions of people tune or attend events such as London or New York Fashion Week. Addressing this audience with issues that have erupted in the tropics and the world in general can make a monumental impact for Hoja Nueva’s cause. Not to mention that partnerships like these are a statement for future conservation efforts.

By living part of the year in both Peru and Seattle, Samantha stresses the importance of connecting with people and building networking for conservation projects. The topics of climate change, loss of biodiversity and wildlife species may have a new chance to gain awareness in the world of fashion, with the help of volunteers and those willing to put in a helping hand with education and promotion.

I’ve gotten involved with FFC because fashion really can have a sustainable base. We can make a significant difference, with the causes we choose to donate our money. There are individuals, like Samantha, who are working abroad to build a better future for the coexistence of nature and humans. We can do our part here at our home base.

When I do visit Peru with Hoja Nueva, I fully plan to photograph and document my experience. I’ve never been to South America.

I hope you enjoyed this FFC feature; a dive into my work with a fashion company that could make a big difference. Stay tuned for my next post, that will be up by Thursday evening. xx

-Kelly

 

 

Upcoming Event: Cocktails for Conservation In Seattle

Hello lovely people,

I wanted to check in and announce an event that will be taking place on November 28th, called Cocktails for Conservation. The event is being run by the company I work for, Fashion for Conservation (FFC). Mark your calendars and purchase a ticket to the show if you are interested. Link is here.

The event specifics:

 Location: Axis in Pioneer Square: 308 1st Ave S., Seattle, WA 98104

Time: 7 pm -10 pm

Why host this event? Because it will be fun and educational, and it will be inspiring for the merging of fashion and conservation. There will be great discussions, amazing guest speakers, and everything down to the cocktails will be jungle themed.

Fashion and Conservation could have an amazing future together as a combination, a whole new priority in the fashion industry. Starting out local with these events sparks larger projects, which sparks a much larger movement. Are you ready to join?

I will be in attendance, taking behind the scenes photography and hosting interviews. I would love to meet anyone that would like to attend, and support the benefited cause, Hoja Nueva. Hoja Nueva is based out of Peru, where the founder and executive director, Samantha Zwicker, does research on the wildlife inhabiting Peru’s lowland Amazon rainforest. Her current projects cover the topics of wildlife conservation, ecology, global health and community development.

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Pictured: Members of the community of Lucerna, Peru, with executive director Samantha Zwicker and Hoja Nueva team members
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Pictured: Khan the Ocelot, who was to be re-entered into the wild by Hoja Nueva member Harry Turner. Khan was killed by a poacher trap, and his memory drives Hoja Nueva to succeed with conservation efforts, despite resistance. 
There is an important theme of the partnership of Hoja Nueva with FFC. Hoja Nueva’s efforts are put towards a future where humans and wildlife can coexist together. A world where wildlife is not at the expense of human activity. Sustainability should not just be a trend, it should be a lifestyle people adapt to. It should be prioritized.

As for making sustainability trendy? This event is up to the challenge.

 

The evening features themed specialty cocktails, fashion design inspired by elephants and rainforests, holiday pop-up shops of local and international brands, and keynotes with jungle-dwelling Fashion for Conservation co-founder and Hoja Nueva president Samantha Zwicker.

Along with specialty cocktails and benefits to Hoja Nueva, the Cocktails for Conservation event will include fashion design inspired by elephants and rainforests, and holiday pop-up shops of local and international brands. FFC recently presented the Elephantasia line in London Fashion Week, so expect to witness some of the beauty of the eco-fashion at the event.

We are very happy to announce Endangered Species Chocolate as one of our sponsors for our goodie bags for VIP guests.

Endangered Species Chocolate (ESC), the makers of the country’s top rated non-GMO and Fair Trade chocolate indulgences, does more than make delicious treats. Through their 10% Give Back program they have been able to provide nearly $1.4 million to their conservation partners over the past three years. Currently partnering with Wildlife Conservation Network and Rainforest Trust, ESC will be celebrating their 25th anniversary in 2018, and have begun work to broaden their reach and efforts to support each of these great organizations through crafting premium chocolate.

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For the entertainment, we are thrilled to have J-NASTY, (Janice Ibarra). Janice is an emerging DJ, stylist, yoga teacher, and co-founder of Women.Weed.WiFi, which is an art collective-movement. Janice feels a strong connection with nature that she harnesses for her activities and lifestyle. The rainforest has taught her that the food of our ecosystem is  awareness. There’s a necessity for growth and change that we are responsible for initiating, and Janice loves to participate in events that get her involved with this change.

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I hope to see some of you there! xx

-Kelly

 

 

 

 

 

Sustainable Clothing Love: PrAna

Hi everyone,

I hope you all have had a great week so far, and haven’t experienced the dreaded cold going around as we dive into November. A disclaimer: I have a box of tissues to my right at this very moment…. more computer time is a plus I suppose?

On a much better note, let’s talk about the clothing brand PrAna. I am very excited to note that I am now one of their influencers. I am so happy to promote a brand I believe in.

The makers of PrAna themselves are what they refer to as doers – they are yoga practicers, climbers, travelers etc. They embody what they sell. And they sell well-made, sustainable clothing. Scroll down to see the pieces I’ve purchased from PrAna, worn by yours truly, and every shot is Fall themed. I’m obsessed with the colors of Fall leaves, clearly.

PrAna is a company that loves to partner with local and international communities. They believe in serving the community and giving back, as opposed to just contributing to mass consumerism, and I respect that.

I think eco-fashion is moving in a positive direction in the fashion industry. People are recognizing that sustainable clothes are just as beautifully made and obtain great quality, without the harmful effects to the environment.

My first set of purchased items from PrAna:

The Clover Capri in Charcoal:

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These are so comfortable and honestly feel like you’re wearing air. The one thing I would say is that they are definitely more for pilates and yoga activities, as opposed to heavy weight sessions. I prefer more of a compression waistband for weights, but I absolutely love these for cardio sessions or mat work. The detail on the back is also really unique.

The Lyneah Bralette : (currently sold out in the Bayou Blue)

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This bra top is super flattering, and I bought it due to the length. I like bra tops that are longer because you can wear them by themselves or with another a layer over them. It’s not against the law to walk around in a sports bra, but it’s not something I care to do regardless. If you’re doing hot yoga, for instance, this top would be amazing for that. The back details with the criss-cross straps and flattering cut is so cute. I’ve paired it with the clover crop above.

The Remy Legging in Dark Plum:

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Because Fall is my favorite season, I’ve been mixing and matching with colors like mustard yellow, purple, and orange. I paired the Remy Legging with a cropped sweater from Nordstrom Rack (because discounts are everything) and my new Timberlands. These leggings are great if you want more coverage than a legging look, or in other words, if you want to cheat and wear yoga that looks more dressed up with an attached skirt. I plan on getting the black pair as well so I can wear them to work. Zero shame.

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Above is how the Remy Legging looks from the side. They’re really versatile and come in great colors, depending on if you want to go neutral or not. Given that skirts never seem fit me right, I was sold right when I tried these on!

I am very happy to have a long term collaboration with PrAna. I will always be one to opt for the companies that have gone green and make conscious efforts to lead the sustainable clothing movement.

For any of you reading that have questions or have purchased PrAna items, I’d love to hear your thoughts on this topic! Stay healthy and GO GREEN. ❤

xx

-Kelly

 

Fashion For Conservation’s Behind the Scenes: The London Edition

London was a whirlwind of fashion. The outfit changes, hair and makeup, the attention to detail. It was all build up to the Elephantasia line walking down the runway at the Fashion Scout venue. An ecofashion line within an industry that is primarily driven by money, Elephantasia represents a brighter future for the relationship between fashion and conservation. And the FFC team was in London for that representation.

In addition to the actual show day, the FFC team went to other venues, some with fresher jet lag than others. We witnessed the unique work of other designers with truly original vision.

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The FFC team was still arriving in groups on various flights. The team that had arrived in London thus far made a cheers to the months of coordinating and planning and social media preparation prior to this trip.

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Pictured: Ava Holmes (Executive Producer), Laura Choi (Campaign Director), Ronee Collins (Special Events Producer), Jason Pillay (Stylist), Kelly Zwicker (Lead Blogger), Samantha Zwicker (Sustainability Director)

We have such a diverse team of creative individuals, from different cities and backgrounds. We all have our individual creative strengths. Coming together in London was a special treat for us to celebrate what FFC has accomplished so far.

The day of the show was, of course, ten million things happening at once. It was a rush. As FFC’s blogger I captured the moments going up to the show, and the Fashion Scout venue was lovely.

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We started the show with a musical performance by guest musician Anthar Kharana, setting a specific mood for the audience.

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Pictured: Anthar Kharana

As for the show’s runway pictures, a full recap of the entire line can be found on the Fashion For Conservation blog, however, here are some of my snapshots captured at the venue.

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Pictured: Nazy Alvarez (Creative Director), Ava Holmes (Executive Producer), Anthar Kharana (Guest Musician), Samantha Zwicker (Sustainability Director)

London Fashion Week was a great experience for the FFC team, and it is one of the many events we will promote not just fashion, but conservation as well, and it’s future in this amazing industry.

I hope you all enjoyed this London Fashion Week BTS post! Have a productive and creative week. xx

-Kelly

Fashion for Conservation: Checking in from Ibiza

Hello everyone,

Fashion for Conservation (FFC) is currently abroad in Ibiza, where the talent and designs are hitting the runway in an exotic and special location! It is part of FFC’s initiative to become more and more International in its efforts to raise conservation awareness.

The FFC team has checked into Atzaro Hotel, just a few days before the runway will be live with excitement. We are happy to introduce the wonderful individuals for the following images:

Photographer: Ranveer Dua

Model: Patty from Purple Model Management

Makeup and Hair: Anju K. John

Designer Label: Shriti Pratap

The European tour will be 7 locations, Ibiza being the first destination. A global tour is FFC’s way of claiming a spot in the world of fashion, catering to sustainable fashion and the continuous education of animal conservation.

The Atzaro Hotel proves to be a premium spot for runway preparation, during the 2017 Atzaro Fashion Festival. Elephantasia is a new brand represented during the festival. Atzaro is a meeting place for creatives, artists, designers, and friends to gather and appreciate Ibiza and the fashion it can showcase. Check out the Elephantasia shoutout on the Atzaro website’s events section:

http://www.atzaro.com/en/bienvenidos/nuestros-eventos/

Ibiza is a beautiful destination. Here are sneak peaks of the venue and excitement, from the @Fashionforconservation Instagram page.

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The FFC team, including founder Ava Holmes, is preparing for the runway with fittings and final touches. Behind the scenes captures of the beautiful elephant inspired pieces are below:

Stay tuned for the results of Elephantasia’s first appearance in the Ibiza Fashion Festival, and more upcoming sneak peaks and behind the scenes of the rest of the European tour!

Special thanks to Nylon Pink TV and Diana Horsfall for the mentions of the Elephantasia campain and initiative, the respective links are below:

http://www.nylonpink.tv/elephantasia-can-save-african-elephants/

http://www.queenhorsfall.com/2017/06/safe-elephants-elephantasia-exhibition.html?m=1

Designers in the Ibiza fashion show:

C.Nicol, Ivory Ella, Vismaya Collection, Prophetik, Gabriela Rose, Meredith Allen, The Autonomous Collection, Rachel Allan, Shirt Pratap, Ruke, Zefryas

We always love to have more influencers and supporters on board to raise elephant awareness and be a part of the magic behind sustainable fashion.

Cheers,

The FFC team

Behind the Scenes: Vann Edge Salon

Hello fashion babes,

Behind the scenes moments give the best glimpses of raw talent and passion behind the work of Fashion for Conservation (FFC)’s members and contributors. A recent BTS editorial shoot was at Vann Edge in downtown Seattle, to showcase pieces of the upcoming Elephantasia collection in London Fashion week. I wanted to share this experience on my personal blog here at kstateofmind in addition to FFC’s blog. I hope you enjoy.

Model: Hanna 

Model: Hanna

The featured jewelry is from Ashanti Reneé Boutique, made out of complete sustainable and eco-friendly materials. The pieces are full of vibrant color and great potential for movement in photos. Accents of nature are clearly shown in the various necklaces and bright bangles. Ashanti Renee Boutique was founded 10 years ago, originally displaying products for local events and pop-up shops, but is now live online for global purchases. Merchandise and jewelry from the boutique feature African inspirations, making the line special in its cultural aesthetic.

While I was taking behind the scenes photos of the wonderful chaos, talented photographer James Cheng was the on set photographer, Lisa Vann from Vann Edge for hair styling, and Bek Harvey for makeup.

Lots of time and energy goes into getting the ideal shots to showcase collections, and lighting is crucial. The indoor space next to Vann Edge salon made for great lighting and natural shadows, which I played with for some headshots of Fashion For Conservation’s founder Ava Holmes, wearing a beautiful piece from Ashanti Reneé Boutique.

The outfits I was present for are below, each demonstrating lovely textures and accents of the elephant species, all designed by Free.Mind.

It was inspiring to see the team in action, pictured below are Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng.

Pictured: FFC founder Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng. 

Pictured: FFC founder Ava Holmes, hair stylist Lisa Vann, and photographer James Cheng.

Stay tuned for another BTS experience with FFC and the talented individuals that make this all happen.

Featured individuals’ sites and profiles:

Photographer: James Cheng @jameschengphoto

Producer: Ava Holmes @ava.j.holmes

Creative Director: Nazy Alvarez (not present)

Model: Hanna @_myfriendhanna

Hair: Lisa Vann @lisavanntexture

Makeup: Bek Harvey @bek.harvey

Jewelry: Ashanti Renee Boutique @ashanti_renee_boutique

Design: Elephantasia by Free.Mind

I hope you all enjoyed my Fashion for Conservation update. Creating and collaborating make my days so much fuller in the best way. Stay bold. xx

-Kelly 

Dressing Quirky With Linen Cropped Overalls

Hi fashion loves,

So i’ve never purchased overalls, thinking they would be a clash with my tall frame or a disaster with my long torso. It took me needing to find a white outfit for a series shoot to pick up one of my new favorite pieces to wear: the Emmie Cropped Linen Overalls .

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They’re so simple in all white, but the fact that they’re cropped makes them perfect for those that are usually concerned with short inseams. Plus, you don’t have to worry about getting them dirty. They’re white and linen material after all.

I love the silver buttons down the front and the slightly synched cut of the waist to give you shape.

I wear this look two ways: with a tight darker colored tee, or a white lacy bralette. I actually got the whole look from Urban Outfitters. A tee underneath gives a quirkier, casual look, and the bralette is more dainty and classic, with emphasis on the white.

Comfort: These linen overalls are super comfortable. I found them perfect for a recent 70 degree Seattle day near Pike Place, where I had a BTS (behind the scenes) shoot on first avenue. I chose the tee for this outing, to be more covered up around a group that particular group of creatives.

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From these featured pictures, it’s clear that these overalls pair really well with a sunflower bouquet. How perfect!

Overalls have now gone beyond the jean look, which I’m very relieved about. I like to play with different textures, colors, and fabrics with the overalls look, and I think these ones nailed it for me.

Additional accessories: wide brim hats. My go-to wide brim is my black one from Nasty Gal, from about 3 years ago. It’s no longer retailing, but I would recommend investing into a wide brim to add something extra to these quirkier looks. And this is not because of the PNW creative Instagram pictures of girls running around the forest in black hats, I would wear one regardless of my geographic location (ignore this joke if you have zero idea of what I’m referring to). ❤

Wearing white has never been easy for me, let alone linen clothing that can be prone to wrinkling or getting ruined from exterior influences. But white is a classic. I have to admit I can count on one hand how many white pieces of clothing I own, so these overalls have been helping me out trying to balance out the black excess!

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So much about clothing is how you feel in them. To be honest, it’s the main thing for me. If I don’t feel great in something I won’t buy it. If it’s not a 10, I put it back on the rack. These overalls weren’t on sale, which was against my usual habits. But I loved them enough to splurge a little! They retail for $89.

Lastly, the above photographs were all taken by the lovely Harley Rae. Her photography website and Instagram are linked. She succeeded at making me feel like a forest nymph.

My first time wearing these was frolicking around on a beach during sunset and crouching in tall grass, so if that’s not showing versatility I don’t know what does. I hope you enjoyed this review and showcase of this look. Stay edgy and quirky, peeps! xx

-Kelly

 

 

 

 

Two Ways to Wear Boyfriend Jeans

Hi fashion babes,

Today I wanted to share two different looks I put together that sport boyfriend jeans. Sometimes I don’t feel like putting on tight yoga pants or tighter jeans, so I reach for my Gap boyfriend jeans (I admit I purchased them in clearance too).

The first look is a bit preppy meets relaxed, with my Banana Republic pinstripe button up. To dress the look down, I use the boyfriend jeans. Coupled with my oversized hippie ZeroUV sunglasses and a messy bun, I have a mix of preppy and casual.

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 PC: Karya Schanilec 

I find that, unless I’m going to a interview or a highly dressed event, I don’t need to go full preppy with an outfit. I definitely don’t when I work! Boyfriend jeans are not meant to look perfectly sophisticated, but more like you’re trying less and you’re actually more comfortable. Effortless looks sometimes are the best!

The Banana Republic button up is actually a bit long if it’s not tucked into a skirt or tied, so I tied it in a knot in front to make it a little more fun.

For the shoes, I went with  my favorite black booties from Cole Haan. They gave me a little lift in my posture, instantly making the boyfriend jeans less slouchy.

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Now onto the second look (my personal favorite): boho meets boyfriend jeans.

The bralette in the photos is from a Free People pant set I’ve actually already posted. Sometimes I wear the bralette by itself because it’s a great color and it looks awesome with cardigans and flannels.

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For the shoes on this look, I chose brown loafers. I got mine from Chinese Laundry a couple years back at Nordstrom Rack. If you don’t already shop for shoes at Nordstrom Rack, consider this incentive. The loafers give the look a bit more of a studious feel with a hipster edge. Very Seattle, I know.

Athleta C Laugh

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The cardigan is from Athleta. It’s super soft and I like to drape it off my shoulders to make the look a little girly. And the cream goes great with the light wash jeans and the browns from the shoes and the bralette. I re-wore this exact outfit a couple days after this shoot, I was in love! And I was comfortable, best of both worlds.

Of course, I was in my natural habitat hanging around a coffee shop in my second look. Spoiler; I can’t wait to share my favorite Seattle Coffee shops!

I hope you all enjoyed these two ways to wear boyfriend jeans.

OUTFIT OVERVIEW:

Banana Republic Pinstripe (similar)

Gap Boyfriend Jeans (they were clearance)

Chinese Laundry loafers (similar here)

ZEROUV Oversized Sunglasses

Athleta Cardigan

Free People Pant Set (sold out)- Check site for inspo!

If you don’t already, catch my outfit posts and other inspirations on my Instagram (with its new handle) k_stateofmind.

HUGE THANK YOU to the photographer behind these photos, Karya Schanilec!

Her website: karyaschanilec.com and her IG is karyaschanilec.photography

Thanks for reading xx

-Kelly

 

 

Introducing Fashion for Conservation

Fashion for Conservation (FFC) is just the combination Seattle culture needed. Combining a love for animal rights and conservation with the innovative eye of fashion is so unique, as is the FFC team. Everyone dedicates time and effort into making the company what it is today, and everyone has a role. The talent and motivations of all teams within FFC strive to play to their strengths and constantly support each other to reach new milestones.

Pictured: Director of Bilingual Affairs Cayetana San Segundo, Marketing Director Vilté Rooney, Co-Founder Ava J Holmes

Pictured: Director of Bilingual Affairs Cayetana San Segundo, Marketing Director Vilté Rooney, Co-Founder Ava J Holmes
Pictured: Director of Bilingual Affairs Cayetana San Segundo, Marketing Director Vilté Rooney, Ava Holmes
Pictured: A handful of the dedicated members of the FFC team 
Pictured: A handful of dedicated members of FFC

Ava J. Holmes, the founder of FFC, believes in bridging the gap between the industries of conservation and fashion. “Fashion for Conservation to me is where creativity meets conservation,” she explains,  “It is a family of people from many diverse, even eclectic backgrounds contributing their unique experience in raising awareness and funds for meaningful causes.”

Pictured: Co-founder Ava J Holmes and Creative Director Nazy Alvarez. PC: Fashion Lab
Pictured: Co-Founder Ava J Holmes and Creative Director Nazy Alvarez. PC: Fashion Lab

The Fashion for Conservation team has hopes of obtaining a physical presence in 6 countries by the end of 2017. The current events have been hosted in the United States, United Kingdom, and British Columbia. Another goal is to boost the social media presence of FFC in order to secure a higher position in the world of invigorating fashion. Ideally, conservation inspired fashion will be a staple in the future, and will become a well-known concept to much more expanded audience.

Pictured: Runway to Peru fashion show. Represents the future global expansion of FFC influence. 
Pictured: Runway to Peru Fashion Show. Represents the future global expansion of FFC influence. 
Pictured: Members of the FFC team strategizing behind the scenes of Runway to Peru.
Pictured: Members of the FFC team strategizing behind the scenes of Runway to Peru. 

Current ways to stay updated with FFC efforts and events is through our blog and social media, encouraging individuals to attend global events, shop the wildlife inspired online store, or make direct donations.

Pictured: Co-Founder Samantha Zwicker in a No Voice hoodie, available online at fashionforconservation.com
Pictured: Co-founder Samantha Zwicker in a No Voice Hoodie available online at fashionforconservation.com

Raising conservation awareness in itself is not an easy task, for this combination of industries is also educational for those less aware of animal welfare issues worldwide. FFC’s unique approach and lack of normality connects individuals in the world of fashion, film, and the arts to current real-world issues. In addition to producing creative pieces with the courtesy of sponsored designers, FFC educates consumers on animals and ecosystems and how to prioritize the purchasing of more sustainable clothing options.

 

Samantha Zwicker, co-founder of FFC and founder of non-profit Hoja Nueva, is thankful for the fashion and conservation idea, given it is what she refers to as a “grassroots movement,” started by a group of passionate people wanting to make a positive impact on the world. “Our team means the world to me,” she exclaims, “we are a like a living, breathing organism that feeds off of each other’s energy, using our individual skills and creativity to produce unique, impactful events for amazing causes.”

 

The actual fashion behind the eco-fashion shows are not as literal as one may think. Instead, pieces represent the idea of animals through colors and textures. Elephantasia, for instance, is a current campaign of FFC’s in 2017. A portion of sales go to the conservation of elephants and the quality of elephant sanctuaries. Elephantasia will be promoted on FFC’s upcoming European tour, complete with fashion shows to showcase the elephant inspired apparel. Elephantasia will be hitting the runways of Europe as soon as July 18th at  Ibiza Fashion Week and ending with a bang at London Fashion Week SS18.

 

The striking beauty and innocence of animals shows through the creativity of designers’ pieces, furthering the stance to preserve wildlife worldwide. Vilté Rooney, founder of Baltic Creative and creative team member of FFC, is also very passionate about animal rights, and working with other individuals that strive to change the world. “I have been in the fashion industry for over a decade,” she says “and for the first time I feel like I am part of something that is actually making a difference through the fashion community.”

FFC brings awareness to the importance of wildlife conservation.
FFC brings awareness to the importance of wildlife conservation.

Overall, Fashion for Conservation will grow and evolve in the Seattle community as well as globally through increased engagement and people believing in the cause. With a determined team working together to bring out inspiring content and increased awareness of animal conservation, FFC will become an essential piece to the fashion industry.

*****

I hope you all enjoyed this intro to FFC and some information about the faces behind the work! I’m so excited to be a part of conservation efforts through sustainable fashion. Being their lead blogger is a great opportunity for me and I hope you all find the content creative as well as informative! Stay tuned for more FFC updates on the FFC tab on the blog. xx

-Kelly