This week I’m sharing my tips and idea’s for how to start a blog. A beginner’s guide, if you will. I’ve had my blog for about a year and a half, and I have to say, it’s my favorite activity. I love to write and share info and education on topics I love. If you’re wanting to do the same, then read on! ❤
1 . There are a few more technical steps to setting up your blog, but the one decision I’ll give my input on is the platform. I prefer WordPress and have been loving it since I started. There are approximately 82 million WordPress users, so your engagement possibilities are great here. I find the platform user friendly and straightforward for uploading content and images.
If you’re unsure about which platform you want to use, research always helps. What kind of content will you be uploading? For instance, an image dominated blog may apt to go for a platform like Squarespace, for that modern clean look. I, however, love to include a bunch of text in my blog pieces, and compliment it with photography.
WordPress allows me to post aesthetic posts with my writing and one of my new found loves, photography:
2 . Consider investment. If you aren’t willing to invest some money into your platform, it’s better to know at the beginning stage. A few investments instantly make your blog more professional. The two that I invested in were a domain and a template.
A personalized domain is much more personal to you, as opposed to having the platform name be in the domain. And people respect and appreciate a blog that has gone the extra mile.
WordPress, for instance, offers a variety of templates free of charge, however, my advice would be to look through the free ones and paid ones without focusing on the money factor. Which template stands out to you? Which properly displays the type of content you’ll be posting? After that, it’s up to you. You could always go with a free template to start out and switch later.
3. Think about cross-promotion. By that I mean promoting your blog content on multiple social media platforms to gain more exposure. Currently, my top priority of cross-promotion is Instagram. I feel like I can really show my photography on there and draw my followers to my blog site. I always put my recent blog post in my Instagram bio for easy access.
4. Time commitment/management. Posting regularly on a blog does take time. I aim to post once a week, mostly on a Wednesday or a Thursday according to my posting statistics. Some bloggers aim to post twice a week, and some manage every two weeks. The key is finding what schedule works for you, and sticking to it.
If you’re adding a blog to a current full schedule, blocking out time in your week to write posts and take photos is essential. Sometimes I’ll arrange 5 flatlays in the same sitting and save them so I have them for upcoming posts on Instagram and on my blog. It helps to think ahead! Some examples of flatlays I plan out (when the winter light allows):
5. Lastly and most importantly, you need a niche. When trying to figure out what your blog will be about, ask yourself these questions:
- What do I know? (You don’t need to be an “expert”, but go for your strengths)
- What am I passionate about?
- What content would I like to read?
Your niche should be something that flows more naturally. If you have always loved keeping up with the latest fashion trends, fashion blogging would be great for you. If you just love photography and taking photos and want to show them to an audience, a photography blog would be great. If you’re passionate about health and wellness, design a blog that covers those topics. Go for your strengths and write what you know.
I consider this point the most important because it ensures authenticity in your writing. I myself strayed from my passions for a few months posting more style and fashion, and my excitement for it faded. Writing about health and wellness and fitness are always on my mind and in my lifestyle, so I found my way back to what I consider to be my strengths.
Be yourself. Let it come through your blog and through your writing. You’ll be amazed at the feeling of people responding positively to it.
I hope this guide was helpful! For any further inquiries about starting a blog, feel free to drop a comment below or email me. x