Fashion For Conservation’s Behind the Scenes: The London Edition

London was a whirlwind of fashion. The outfit changes, hair and makeup, the attention to detail. It was all build up to the Elephantasia line walking down the runway at the Fashion Scout venue. An ecofashion line within an industry that is primarily driven by money, Elephantasia represents a brighter future for the relationship between fashion and conservation. And the FFC team was in London for that representation.

In addition to the actual show day, the FFC team went to other venues, some with fresher jet lag than others. We witnessed the unique work of other designers with truly original vision.

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The FFC team was still arriving in groups on various flights. The team that had arrived in London thus far made a cheers to the months of coordinating and planning and social media preparation prior to this trip.

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Pictured: Ava Holmes (Executive Producer), Laura Choi (Campaign Director), Ronee Collins (Special Events Producer), Jason Pillay (Stylist), Kelly Zwicker (Lead Blogger), Samantha Zwicker (Sustainability Director)

We have such a diverse team of creative individuals, from different cities and backgrounds. We all have our individual creative strengths. Coming together in London was a special treat for us to celebrate what FFC has accomplished so far.

The day of the show was, of course, ten million things happening at once. It was a rush. As FFC’s blogger I captured the moments going up to the show, and the Fashion Scout venue was lovely.

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We started the show with a musical performance by guest musician Anthar Kharana, setting a specific mood for the audience.

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Pictured: Anthar Kharana

As for the show’s runway pictures, a full recap of the entire line can be found on the Fashion For Conservation blog, however, here are some of my snapshots captured at the venue.

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Pictured: Nazy Alvarez (Creative Director), Ava Holmes (Executive Producer), Anthar Kharana (Guest Musician), Samantha Zwicker (Sustainability Director)

London Fashion Week was a great experience for the FFC team, and it is one of the many events we will promote not just fashion, but conservation as well, and it’s future in this amazing industry.

I hope you all enjoyed this London Fashion Week BTS post! Have a productive and creative week. xx

-Kelly

Published by

K State of Mind

Hi beautiful people! I’m Kelly, a public health graduate hoping to inspire others about health and wellness. To be frank, health is long-term. It shouldn't go in and out of fashion. You cannot buy health in a package delivered to your doorstep- you have to work for it! Join me as I post about health research, skincare, the benefits of a quality diet, and exercise. Animal posts as well as my love for coffee will most likely also be featured. xx

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